💵 100% Refund if Not Satisfied, EMI option Available

Grow Your Business
using Social Media

Facebook Ads Course Thumbnail

After completing this course, you’ll understand how marketing actually works, from finding the right audience and building offers to creating funnels and running campaigns that generate real results. Enroll now
Facebook Ads Course Thumbnail

Running Ads... But Not
Getting Predictable Sales?

Sales Go Up and Down

Some days you get orders.
Some days you get nothing.
You don't know why.

You're Spending Money
Without Clarity

Ads are running. Money is
going. But you're not sure what
is actually working.

You Don't Know What to Fix

Is it the audience? Is it the offer? Is it
the ad? You keep changing things but
results don't improve.

Want to Take Your Business Online
But Don't Know Where to Start?

You Paid an Agency But Didn't
See Results

They ran ads. They sent reports.
But sales didn't improve.

You're Still Depending Only on
Offline Marketing

Banners, hoardings, referrals...
But no steady online leads.

You Want to Take Your
Business Online

But you don't know Which platform to use.
How much budget to spend.
Or what kind of ads to run.

Here's How We Help You Grow

Build a Strong Online Presence

Build a Strong Online Presence

So your business is visible where your customers are.

Attract the Right Customers

Attract the Right Customers

Not just traffic, but people who are ready to buy.

Create Strong Offers That Convert

Create Strong Offers
That Convert

So your marketing actually brings sales.

Position Your Brand as a Trusted Authority

Position Your Brand as a
Trusted Authority

So customers choose you over competitors.

Scale Your Sales Using Paid Ads

Scale Your Sales Using Paid Ads

With clarity, control, and confidence.

Increase Revenue Through Repeat Customers

Increase Revenue Through
Repeat Customers

Turn one-time buyers into long-term customers.

Course Curriculum

Over 8 weeks, you'll master the psychology and strategy behind high-converting Meta ads. Each week includes 2 live classes, worksheets, and hands-on assignments so by the end, you'll have built and launched your own campaign.

01

Module 1 (Preview): Psychology of Selling with Ads

  • Why people buy: emotions first, logic later
  • Marketing = solving problems, not just promotion
  • How ads trigger emotions & buyers justify with logic
02

Module 2: Finding Your Target Group

  • What is a Target Group?
  • Why targeting everyone is a bad idea
  • What is a Customer Avatar?
  • How to create your own Customer Avatar
03

Module 3: Crafting an Irresistible Offer

  • Why offers matter more than ads
  • Elements of a strong offer
  • Matching offer to target group psychology
  • Offer building framework
04

Module 4: Selecting Media for Your Target Market

  • Why media selection matters
  • Paid vs Organic media
  • Match media to audience behavior
05

Module 5: Understanding Funnels & Why They Matter

  • What is a marketing funnel
  • TOFU, MOFU, BOFU explained
  • Why ads without funnels waste money
  • Funnel examples (students, business owners, service providers)
06

Module 6: Creative Strategy (Formats + Copywriting)

  • Ads Format: Image, Video, Carousel, Collection
  • Ad Types: Founder based, UGC, Testimonial, Product Demo, etc
07

Module 7: Audience Targeting in Detail

  • Demographics, Interests, Behaviors & Meta Andromeda Update
  • Custom & Lookalike Audiences
  • Saving & testing different audiences
08

Module 8: Budgets & Placements (ABO, CBO & Beyond)

  • Daily vs Lifetime budgets
  • ABO vs CBO: pros, cons & when to use each
  • Automatic vs Manual placements
09

Module 9: Standard vs Advantage + Campaigns

  • Manual (Standard) Leads & Sales Campaigns
  • Advantage+ (Automated) Leads & Sales Campaigns
  • When to use Standard vs Advantage+ based on control, budget, data & goals
10

Module 10: Pixel & Tracking Setup

  • What the Meta Pixel is and how it works
  • The role of CAPI (Conversions API) and why it matters post–iOS 14
  • How to install and verify your Pixel
  • Setting up and tracking key events (Page View, Add to Cart, Leads, Purchases)
  • How to test and ensure accurate data tracking
11

Module 11: Reading & Understanding Performance

  • Key metrics: Reach, Impressions, CTR, CPC, Conversions
  • How to know if your ad is performing
  • Why TOFU, MOFU, and BOFU results look different
12

Module 12: The Power of Remarketing

  • Why remarketing is crucial
  • Types of remarketing audiences
  • Psychology of remarketing (familiarity & trust)
  • Building effective remarketing campaigns
13

Module 13: Testing & Optimization Framework

  • Why testing is critical for scaling
  • A/B Testing: what to test & how
  • Rules for optimization (kill, scale, repeat)
  • Avoiding guesswork with structured experiments
14

Module 14: Scaling Your Ads

  • Horizontal scaling: new audiences, geographies, creatives
  • Vertical scaling: increasing budgets safely
  • When & how to scale without breaking performance
  • Avoiding ad fatigue while scaling
15

Module 15: CAC vs CLTV – Thinking Beyond Cost per Lead

  • What is CAC & CLTV
  • Why CLTV matters more than CAC
  • How to measure CLTV in your business
  • Strategies to increase CLTV (upsells, cross-sells, retention)
16

Module 16: Why Great Ads Don't Always Win on Day 1

  • Why even strong ads may not convert instantly
  • Understanding the full customer journey
  • The Silent Buyer Problem (save now, buy later)
  • How remarketing & trust signals convert late buyers

Our 14-Day Risk-Free Guarantee

We've designed this program to help you understand social media marketing clearly and grow your business with confidence.

If you join and feel it's not right for you, you can request a full refund within 14 days.

No risk. No questions.

ROAS Mission Illustration

The ROAS School of
Marketing Mission

We're here to raise the bar for marketing education.

At ROAS School of Marketing, every framework we teach is built from real testing, real results, and real advertiser pain not theory. Our mission is to create the most trusted, high-quality marketing school in the world, one course at a time.

We're not just teaching hacks – we're building marketers who understand what works, why it works, and how to scale it.

If that vision speaks to you, we'd love to have you in the tribe.

Meet Your Instructor

Who is ROASGuy?

I'm Syed Sohail most people online know me as ROASGuy.

When I started in marketing, I joined every course I could find. But all of them taught the same thing how to click buttons inside Ads Manager. No one talked about why people actually buy. So, I went deeper. I studied marketing psychology, tested it across campaigns, and spent lakhs every month running ads for jewellery brands, edtech companies, and D2C businesses. Over time, I learned what truly drives sales not dashboards, but human behavior.

This course is built to share that journey so you can skip the years of trial and error and learn how to create ads that actually convert.

Syed Sohail - ROASGuy
Here's the Proof of my work

Don't just take my word for it see the results

Date 23 February 2026
Cost Per Purchase (CPP) ₹838.23
Purchase ROAS 24
Performance Screenshot 0
Performance Screenshot 1
Date 31 December 2025
Cost Per Purchase (CPP) ₹233
Purchase ROAS 29
Date 18 October 2025
Cost Per Purchase (CPP) ₹599.80
Purchase ROAS 68.11
Performance Screenshot 2
Performance Screenshot 3
Date 01 September 2025
Cost Per Purchase (CPP) ₹318.53
Purchase ROAS 128.24
Date 24 August 2025
Cost Per Purchase (CPP) ₹128.58
Purchase ROAS 158.85
Performance Screenshot 4
Performance Screenshot 5
Date 07 August 2025
Cost Per Purchase (CPP) ₹474.05
Purchase ROAS 86.17
Date 02 November 2025
Cost Per Purchase (CPP) ₹261.72
Purchase ROAS 156.08
Performance Screenshot 6
Performance Screenshot 7
Date 25 October 2025
Cost Per Purchase (CPP) ₹118.71
Purchase ROAS 344.11
Date 26 October 2025
Cost Per Purchase (CPP) ₹235.32
Purchase ROAS 86.80
Performance Screenshot 8
Performance Screenshot 9
Date 18 October 2025
Cost Per Purchase (CPP) ₹599.80
Purchase ROAS 68.11
Date 01 September 2025
Cost Per Purchase (CPP) ₹310.09
Purchase ROAS 131.73
Performance Screenshot 10
Performance Screenshot 11
Date 24 August 2025
Cost Per Purchase (CPP) ₹128.27
Purchase ROAS 160.75

This Program Is for You If...

  • You've tried running ads but still don't clearly understand why they work or fail.
  • You want to understand how online marketing actually brings real customers.
  • You are ready to learn how audience, offer, and ads work together.
  • You want a clear plan instead of randomly testing new ads every week.
  • You are willing to apply what you learn step by step.
  • You want to build a long term system that grows your business.

This Program Is NOT for You If...

  • You are only looking for shortcuts or copy paste templates.
  • You expect results without putting in effort.
  • You believe running one ad will fix your business.
  • You want instant results without testing and improving.
  • You are not willing to understand your customers deeply.
  • You are not serious about learning and applying the process.

Pricing plan

We offer 2 pricing plans choose the one that fits your goals and learning style

₹24,991

Growth Mastery Plan

For business owners who want to learn and implement everything on their own.

  • Clear Understanding of How Online Marketing Works
  • Know How to Attract the Right Customers
  • Learn to Create Offers That Bring More Sales
  • Understand How Ads and Funnel Work Together
  • 2 Live Group Sessions Every Week for 8 Weeks
  • Practical Assignments With Feedback
  • Real Business Case Studies and Live Examples
  • 1-on-1 Strategy Call to Plan Your Next Steps
Choose plan

EMI Option Available

Frequently Asked Questions

Is this program only about running ads?

No. This program helps you understand how online marketing works as a complete system — from attracting customers to increasing sales and repeat revenue. Ads are part of it, but growth strategy is the main focus.

Is this suitable if I have never run ads before?

Yes. If you are new to online marketing, we start from the fundamentals and help you understand how everything works step by step.

What if I already run ads but results are not stable?

That's exactly who this program is for.
We help you fix unclear strategy, weak offers, and poor tracking so your sales become more consistent.

What is the difference between Done For You and Do It Yourself?

Growth Partner Plan (₹49,991)
We handle your marketing strategy and ads for you and guide you personally.
Growth Mastery Plan (₹24,991)
We teach you everything step by step so you can run and manage your marketing yourself.

How long is the program?

The program runs for 8 weeks.
You get structured sessions, guidance, and support depending on your plan.

Will I get live support?

Yes. Growth Mastery Plan includes group sessions and guidance.
Growth Partner Plan includes weekly 1-on-1 strategy support.

Will this help me increase sales?

Yes, if you apply what we teach or allow us to implement it for you.
The goal is simple — attract the right customers, build strong offers, and grow your revenue.

Do I need a big ad budget?

No.
We teach you how to start smart and scale only when the numbers make sense.

What if I get stuck?

You get support based on your plan.
You won't be left confused or on your own.

Is there a refund policy?

Yes.
We offer a 14-day refund if you feel the program is not right for you.

How can I contact you?

📞 +91 8400 786 843
📧 support@roasschoolofmarketing.com