💵 100% Refund if Not Satisfied, EMI option Available

Psychology Driven
Advanced Meta Ads Course

Facebook Ads Course Thumbnail

Anyone can run an ad.Very few know how to turn ₹1 into ₹10.
After completing this course, you’ll understand how marketing actually works, from finding the right audience and building offers to creating funnels and running campaigns that generate real results.

Enroll now
Facebook Ads Course Thumbnail

Are you running ads and struggling with...

Getting Sales In Consistently

You're spending on ads, but customers just don't seem to convert.

Weak Offers

You're not sure how to create offers that people actually buy.

No Funnel Clarity

You've heard about funnels, but you're not sure how to build one that works.

Ad Fatigue & Poor Performance

Your ads stop performing after a few days, and you don't know why.

Understanding Data

You see numbers in Ads Manager but you're not sure what they really mean.

Relying Too Much on Agencies or AI

You've outsourced or automated everything but still can't control your own results.

By the end of this course,
you will:

Create Offers That Convert

Create Offers That Convert

You'll know how to design irresistible offers people actually want to buy not scroll past.

Build Funnels That Sell for You

Build Funnels That Sell for You

You'll set up simple, psychology-driven funnels that turn strangers into paying customers.

Understand Your Audience Deeply

Understand Your Audience Deeply

You'll learn how to speak to your customer's emotions and not just their wallet.

Run Ads That Bring Real Results

Run Ads That Bring Real Results

You'll stop guessing in Ads Manager and start making data-backed decisions.

Scale With Confidence

Scale With Confidence

You'll know exactly when and how to increase budgets without breaking performance.

Become Independent From Agencies or Guesswork

Become Independent From Agencies or Guesswork

You'll gain full control over your marketing no more relying on others to grow your business.

Course Curriculum

Over 8 weeks, you'll master the psychology and strategy behind high-converting Meta ads. Each week includes 2 live classes, worksheets, and hands-on assignments so by the end, you'll have built and launched your own campaign.

01

Module 1 (Preview): Psychology of Selling with Ads

  • Why people buy: emotions first, logic later
  • Marketing = solving problems, not just promotion
  • How ads trigger emotions & buyers justify with logic
02

Module 2: Finding Your Target Group

  • What is a Target Group?
  • Why targeting everyone is a bad idea
  • What is a Customer Avatar?
  • How to create your own Customer Avatar
03

Module 3: Crafting an Irresistible Offer

  • Why offers matter more than ads
  • Elements of a strong offer
  • Matching offer to target group psychology
  • Offer building framework
04

Module 4: Selecting Media for Your Target Market

  • Why media selection matters
  • Paid vs Organic media
  • Match media to audience behavior
05

Module 5: Understanding Funnels & Why They Matter

  • What is a marketing funnel
  • TOFU, MOFU, BOFU explained
  • Why ads without funnels waste money
  • Funnel examples (students, business owners, service providers)
06

Module 6: Creative Strategy (Formats + Copywriting)

  • Ads Format: Image, Video, Carousel, Collection
  • Ad Types: Founder based, UGC, Testimonial, Product Demo, etc
07

Module 7: Audience Targeting in Detail

  • Demographics, Interests, Behaviors & Meta Andromeda Update
  • Custom & Lookalike Audiences
  • Saving & testing different audiences
08

Module 8: Budgets & Placements (ABO, CBO & Beyond)

  • Daily vs Lifetime budgets
  • ABO vs CBO: pros, cons & when to use each
  • Automatic vs Manual placements
09

Module 9: Standard vs Advantage + Campaigns

  • Manual (Standard) Leads & Sales Campaigns
  • Advantage+ (Automated) Leads & Sales Campaigns
  • When to use Standard vs Advantage+ based on control, budget, data & goals
10

Module 10: Pixel & Tracking Setup

  • What the Meta Pixel is and how it works
  • The role of CAPI (Conversions API) and why it matters post–iOS 14
  • How to install and verify your Pixel
  • Setting up and tracking key events (Page View, Add to Cart, Leads, Purchases)
  • How to test and ensure accurate data tracking
11

Module 11: Reading & Understanding Performance

  • Key metrics: Reach, Impressions, CTR, CPC, Conversions
  • How to know if your ad is performing
  • Why TOFU, MOFU, and BOFU results look different
12

Module 12: The Power of Remarketing

  • Why remarketing is crucial
  • Types of remarketing audiences
  • Psychology of remarketing (familiarity & trust)
  • Building effective remarketing campaigns
13

Module 13: Testing & Optimization Framework

  • Why testing is critical for scaling
  • A/B Testing: what to test & how
  • Rules for optimization (kill, scale, repeat)
  • Avoiding guesswork with structured experiments
14

Module 14: Scaling Your Ads

  • Horizontal scaling: new audiences, geographies, creatives
  • Vertical scaling: increasing budgets safely
  • When & how to scale without breaking performance
  • Avoiding ad fatigue while scaling
15

Module 15: CAC vs CLTV – Thinking Beyond Cost per Lead

  • What is CAC & CLTV
  • Why CLTV matters more than CAC
  • How to measure CLTV in your business
  • Strategies to increase CLTV (upsells, cross-sells, retention)
16

Module 16: Why Great Ads Don't Always Win on Day 1

  • Why even strong ads may not convert instantly
  • Understanding the full customer journey
  • The Silent Buyer Problem (save now, buy later)
  • How remarketing & trust signals convert late buyers

This is Our Guarantee

We've designed this course to change the way you think about ads and marketing.
But if you join and feel it's not the right fit, no worries.

You can drop out within 14 days, and we'll give you a 100% refund

It's risk-free promise.

ROAS Mission Illustration

The ROAS School of
Marketing Mission

We're here to raise the bar for marketing education.

At ROAS School of Marketing, every framework we teach is built from real testing, real results, and real advertiser pain not theory. Our mission is to create the most trusted, high-quality marketing school in the world, one course at a time.

We're not just teaching hacks we're building marketers who understand what works, why it works, and how to scale it.

If that vision speaks to you, we'd love to have you in the tribe.

Meet Your Instructor

Who is ROASGuy?

I'm Syed Sohail most people online know me as ROASGuy.

When I started in marketing, I joined every course I could find. But all of them taught the same thing how to click buttons inside Ads Manager. No one talked about why people actually buy. So, I went deeper. I studied marketing psychology, tested it across campaigns, and spent lakhs every month running ads for jewellery brands, edtech companies, and D2C businesses. Over time, I learned what truly drives sales not dashboards, but human behavior.

This course is built to share that journey so you can skip the years of trial and error and learn how to create ads that actually convert.

Syed Sohail - ROASGuy
Here's the Proof of my work

Don't just take my word for it see the results

Date 23 February 2026
Cost Per Purchase (CPP) ₹838.23
Purchase ROAS 24
Performance Screenshot 0
Performance Screenshot 1
Date 31 December 2025
Cost Per Purchase (CPP) ₹233
Purchase ROAS 29
Date 18 October 2025
Cost Per Purchase (CPP) ₹599.80
Purchase ROAS 68.11
Performance Screenshot 2
Performance Screenshot 3
Date 01 September 2025
Cost Per Purchase (CPP) ₹318.53
Purchase ROAS 128.24
Date 24 August 2025
Cost Per Purchase (CPP) ₹128.58
Purchase ROAS 158.85
Performance Screenshot 4
Performance Screenshot 5
Date 07 August 2025
Cost Per Purchase (CPP) ₹474.05
Purchase ROAS 86.17
Date 02 November 2025
Cost Per Purchase (CPP) ₹261.72
Purchase ROAS 156.08
Performance Screenshot 6
Performance Screenshot 7
Date 25 October 2025
Cost Per Purchase (CPP) ₹118.71
Purchase ROAS 344.11
Date 26 October 2025
Cost Per Purchase (CPP) ₹235.32
Purchase ROAS 86.80
Performance Screenshot 8
Performance Screenshot 9
Date 18 October 2025
Cost Per Purchase (CPP) ₹599.80
Purchase ROAS 68.11
Date 01 September 2025
Cost Per Purchase (CPP) ₹310.09
Purchase ROAS 131.73
Performance Screenshot 10
Performance Screenshot 11
Date 24 August 2025
Cost Per Purchase (CPP) ₹128.27
Purchase ROAS 160.75

Exclusive Bonus Bundles (Worth 10,000+)

The ROASGUY Toolkit

The ROASGUY Toolkit
(₹2,499 Value)

Everything you need to plan, write, launch, fix, and scale your Meta ads without second-guessing.

  • Ad Copy & Hook Formula Guide
  • Media Planning & Reporting Sheet
  • Marketing Formulas Cheat Sheet
  • Budget Calculator
  • Audience Avatar Builder
The Ad Performance Bundle

The Ad Performance Bundle

(₹2,499 Value)
  • 30 High-Converting Hooks & Headlines
  • Retargeting Ads Guide
  • Top-Performing Ad Examples Vault
  • Ad Messaging by Funnel Stage
  • Easy Prompts to Write Ads
The Facebook Ads Survival Pack

The Facebook Ads Survival Pack

(₹2,499 Value)
  • Funnel & Budget Planner
  • Retargeting Checklist
  • Media Plan Template
  • Why Meta Bans Ad Accounts & How to Recover Them
  • How to Create Instagram Professional & Creator Accounts
The Growth Accelerator Bundle

The Growth Accelerator Bundle

(Infinite Value)
  • Private Community Access (lifetime)
  • 1-1 Campaign Audit (Limited to First 50)
  • Weekly Q&A Sessions
  • Lifetime Course Updates

This course is for you if…

  • You've run ads before but feel stuck at the "dashboard level."
  • You want to understand why customers actually buy, not just how to click buttons.
  • You're ready to learn targeting, offers, funnels, and copy that make ads convert.
  • You want to build campaigns that work in the AI era (where routine work is automated).
  • You want step-by-step assignments and feedback to actually practice, not just learn theory.
  • You're committed to building a long-term skill that can grow your career or business.

This course is not for you if…

  • You've never run an ad and aren't willing to learn the basics first.
  • You're only looking for quick hacks or "copy-paste" templates.
  • You think AI will do all the work and you don't need to understand people.
  • You're not serious about applying the concepts through assignments.
  • You want overnight results without putting in the effort.

Certification That Sets You Apart

This isn't just a certificate it's proof that you can:

  • Build psychology-driven campaigns that grow businesses
  • Setup & scale ads using Meta Ads Manager like a pro
  • Track and improve results with Pixel & CAPI events
  • Run full-funnel strategies that turn clicks into customers
  • Optimize with A/B testing and data-backed growth decisions
Enroll Now
ROAS School Of Marketing Certificate

After completing this course, these are the roles you can expect:

Meta Ads Specialist

Average Salary: ₹4.5 – ₹8 LPA

Performance Marketer

Average Salary: ₹6 – ₹12 LPA

Digital Marketing Executive (Paid Ads Focus)

Average Salary: ₹3 – ₹6 LPA

Creative Strategist

Average Salary: ₹5 – ₹10 LPA

Marketing Funnel Specialist

Average Salary: ₹5 – ₹9 LPA

Freelancer / Meta Ads Manager

Earning Potential: ₹30,000 – ₹1,00,000+ per month

Pricing plan

₹9,991

Recorded Course Plan

For students who want to learn at their own speed.

What You Get:

  • Everything in Basic
  • Full Course Recordings (All 8 Weeks Content)
  • Complete Marketing + Meta Ads Framework
  • Target Audience & Offer Training
  • Funnel & Campaign Structure Lessons
  • Creative Strategy & Testing Modules
  • Lifetime Access
  • No Live Classes
  • No Assignment Reviews
  • No 1-on-1 Strategy Call
Choose plan

EMI Option Available

Frequently Asked Questions

Is this course suitable for beginners?

This is an advanced-level program. You should understand basic Meta Ads concepts before joining. If you're completely new, we recommend starting with the beginner course first.

Do I need to know how to run ads before joining?

Basic familiarity with Ads Manager helps, but you don't need advanced skills. We teach you targeting, offers, funnels, psychology, testing, scaling everything that actually drives ROI.

What makes this course different from other Meta Ads courses?

Most courses teach you where to click in Ads Manager.

This course teaches you:
• Buyer psychology
• Funnel building
• Offer creation
• Scaling systems
• CAC & CLTV
• Creative strategy
• The latest Meta updates (including Andromeda)

This is real marketing, not dashboard training.

How long is the course?

This is an 8-week cohort. Each week, we cover 2 modules with assignments, practical tasks, and live sessions.

Will I get live classes?

Yes.

Depending on your plan:
• Value Plan → 2 live group classes per week
• Business Growth Plan → Weekly 1:1 mentorship
• Basic Plan → Self-paced (no live classes)

Choose what's right for you.

What if I miss a live class?

All sessions are recorded. You can watch the recordings anytime.

Will you help me with my campaigns?

Yes in the Value Plan and Business Growth Plan.

You'll get:
• Assignment reviews
• Real campaign troubleshooting
• 1:1 strategy calls (Value)
• Weekly mentoring (Business Growth Plan)

Basic Plan does not include personalized support.

Will this course help my business grow?

Absolutely especially if you're a business owner.

You'll learn:
• How to create offers customers actually buy
• How to build funnels
• How to reduce CAC
• How to increase CLTV
• How to scale without increasing costs

Business Growth Plan includes a custom growth strategy built for your business.

Do I need a high ad budget to apply this course?

Not at all. We teach testing, targeting, and creative strategy that works even with small budgets. When you're ready to scale, you'll know exactly how to do it.

What if I get stuck or confused?

You'll get support based on your plan:
• Value Plan: Live group support + assignment reviews
• Business Plan: Weekly 1:1 help
• Basic Plan: Community support

You'll never be left stuck.

Do I get bonuses with this course?

Yes all plans include:
• ROASGuy Toolkit
• Ad Performance Bundle
• Survival Pack

Higher plans include even more personalized help.

Is there a refund policy?

Yes. We offer a 100% refund within the first 2 weeks if you're not satisfied. No questions asked.

How do I contact you?

You can reach out anytime:

📞 Mobile: +91 8400 786 843
📧 Email: support@roasschoolofmarketing.com